[caption id="attachment_8614" align="alignright" width="300"] Niche Marketing[/caption] This article discusses how the retail landscape has changed over the last 30 years. However, it points out that margins have increased and that many small businesses are thriving by providing a better customer experience, a niche product or serving...
[caption id="attachment_8592" align="alignright" width="300"] How to get paid faster.[/caption] This article discusses some basics to help you collect money from your customers faster thereby improving your cash flow. I think clarity is most important. You want to be sure your invoice answers all of their questions,...
[caption id="attachment_8589" align="alignright" width="300"] Viral Marketing[/caption] Viral Marketing is the process of motivating your existing customers to refer others to your products or services in large numbers. In the startup world, going viral means that every customer you acquire brings with them through referral at least...
I am sure you get lots of email with offers and enticements. They sit in your in box right next to emails from your friends, colleagues and relatives. Email is a very personal sales channel. As a result, the more personalized your message is, the...
This article gives some practical information about small business lending. It mentions that for most small business, the business owner’s personal credit score is often most important. But there are other factors including cash flow, a marketing plan or a business plan. I would like to...
Content Marketing is all about using the content on your site to get more customers. The idea is to have content on your site that people feel is useful and share it with others so much so that the content is spreading on its own. ...
This article suggests some ways to get more customers and use common applications to boost productivity. I especially like the use of software in the cloud which I recommend rather than buying locally installed software. This facilitates access from anywhere and eliminates the headaches of...
Today, advertisers spend more on offline advertising than online advertising. It works for lots of companies but not for all companies. There a lots of types including Radio, TV, magazines, newspapers and direct mail. The demographics of each advertising medium are the single most important thing...
Given the number of store closings expected this year – 13,000 up from 4,000 in 2016, small store owners should take note of this article. http://www.1to1media.com/employee-engagement-strategies/retail-survival-101-treating-employees-better...
Display ads are those ads that appear on websites all over the internet and often appear at the top or side in a “banner” area often referred to as banner ads. Social ads are the ads that appear on social sites such as LinkedIn and...
