[caption id="attachment_8703" align="alignright" width="300"] Marketing Tips[/caption] Here is a useful article with some marketing tips. I especially like the idea of sponsoring a youth sports team for restaurants. For specialized businesses serving a bigger geographic area, there are some other good ideas. Small businesses do not always...
An article I wrote was just published in the October edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com). In it, I describe six steps small businesses can take to improve their customer’s experience. Everybody knows that the experience a customer has...
This is a very good article on do’s and don’ts to maximize your small business profitability from the upcoming holiday season. Ideas include maintaining your service level and advice on when and how much to discount. See the full article at https://smallbiztrends.com/2017/11/small-business-holiday-season-mistakes.html The holidays aren’t too far away, but they...
This article is about using publicity from traditional media outlets such as newspapers, magazines and online news sources to get more customers. I can tell you as a small business consultant that being mentioned in an article or being featured can greatly increase your visibility...
Here is an article that is really about differentiating your product or service. In this way, you can charge more because you are providing more value to the customer. I often recommend providing a great customer experience for those in retail or services, but it...
With community building, you make use of your user community by encouraging them to make connections which leads to relationships which is all designed to bring more customers into the fold. What you are aiming at is to spark evangelism by encouraging your most passionate...
Here is an article that talks about the need to differentiate your company, build your online presence and engage in a conversation with your customers. All three contribute to the creation of your marketing strategy and your marketing plan. Read the full article at: http://socialbarrel.com/tips-small-business-marketing/113111/...
[caption id="attachment_8677" align="alignright" width="300"] Coupon Sites[/caption] Affiliate Programs are arrangements with companies or individuals to pay them for selling your product or providing qualified leads. In the retail world, companies like Amazon sell (and often warehouse and ship the product) the product and pay the affiliate company...
Here is a useful article describing three excellent business habits for small business owners. They are so simple and so true, but many business owners don’t do them consistently. You should! Read the full article at http://www.business2community.com/small-business/3-business-habits-master-small-business-owner-01930367#rSzil2jmy7hw9lY1.99...
[caption id="attachment_8668" align="alignright" width="300"] Networking Event[/caption] Sponsoring offline events such as conferences, networking events or even meetups can be a successful way to get more customers. These types of events allow you to engage directly with potential customers to more fully understand and validate your assumptions...
