I write a lot about figuring out the best actions you can take to improve the profitability of your business and how using The Apollo Profit Acceleration Technique™ does this most efficiently. But what if you already know what to do, but you just don’t...
When people are starting a cannabis business, whether that be as a grower, manufacturer or retailer they typically are able to cover all the basics. These might include, the people, the equipment, branding, products, a business plan, etc. Your business plan includes a lot of...
As a business owner, did the years of Covid leave you more exhausted than usual and empty your bank account? Are you working 24x7 and not making that much money? Do you want to work less and make more money? Some people call this work/life...
That’s a great question. I am asked this question all the time. Unfortunately, there is no one answer. A better question is, how can I find out the best thing(s) to do to improve the profitability of my business. I have worked with over 100...
What every business should really want are brand evangelists that are so happy with your product or service, that they tell everyone and send customers to your door. So how can you turn a customer into a brand evangelist? It starts with knowing what your...
Key Challenges of Starting a Cannabis Business If you are thinking of starting a new Cannabis growing business, there is a lot to understand just to get the product out the door and stay in legal compliance. Some Cannabis Grower Decisions to make: Whether to grow outdoors, in...
Why is Marijuana (Cannabis) Use Growing So Fast? Over the last decade, the medical benefits of marijuana (Cannabis) have been thoroughly documented. These include Amyotrophic Lateral Sclerosis (ALS/Lou Gehrig’s disease), Anxiety, Cancer, Cachexia, Crohn’s disease, Glaucoma, Hepatitis C and HIV/AIDS. In fact, the states that have...
Last time, we introduced the key concepts around understanding the marketing analytics process, the rationale being to help non-technical people understand why they are important and how to build out an analytics capability in your business based on that knowledge. We spoke about concepts such...
Marketing Analytics Key Terms In my last blog post, I discussed the four phases of the analytics journey and the types of business questions each phase is meant to address. In this post, I will introduce some of the key words and phrases used in the...
Marketing Cookies (AKA Tracking Cookies) are going away by January 2022 (thank goodness, not the cookies we eat). Google is removing this from the Chrome browser and will no longer pass this information or any individual identity information to marketers. This follows actions already taken...
