Speaking Engagements are good for Marketing Consultants but not for Everyone Speaking engagements are not for everyone or for every type of company. If you are seeking to build your credibility and/or you have a relatively complicated message to get out, speaking engagements can be effective. ...
[caption id="attachment_8736" align="alignright" width="300"] Rates of Facebook Post Engagement[/caption] This article covers some key marketing trends for 2018. One of the most important is the movement to personalized content. Unfortunately, true personalized content requires that you know something about your customers individually and are able address...
[caption id="attachment_8730" align="alignright" width="417"] Publicity Stunts[/caption] Unconventional public relations are activities you do to gain good press that are not your run of the mill press releases. Generally, there are two kinds – publicity stunts and customer appreciation events/actions. Publicity stunts are things you do specifically to...
[caption id="attachment_8703" align="alignright" width="300"] Marketing Tips[/caption] Here is a useful article with some marketing tips. I especially like the idea of sponsoring a youth sports team for restaurants. For specialized businesses serving a bigger geographic area, there are some other good ideas. Small businesses do not always...
An article I wrote was just published in the October edition of the Rhode Island Small Business Journal print and online versions (www.RISBJ.com). In it, I describe six steps small businesses can take to improve their customer’s experience. Everybody knows that the experience a customer has...
This is a very good article on do’s and don’ts to maximize your small business profitability from the upcoming holiday season. Ideas include maintaining your service level and advice on when and how much to discount. See the full article at https://smallbiztrends.com/2017/11/small-business-holiday-season-mistakes.html The holidays aren’t too far away, but they...
This article is about using publicity from traditional media outlets such as newspapers, magazines and online news sources to get more customers. I can tell you as a small business consultant that being mentioned in an article or being featured can greatly increase your visibility...
Here is an article that is really about differentiating your product or service. In this way, you can charge more because you are providing more value to the customer. I often recommend providing a great customer experience for those in retail or services, but it...
With community building, you make use of your user community by encouraging them to make connections which leads to relationships which is all designed to bring more customers into the fold. What you are aiming at is to spark evangelism by encouraging your most passionate...
Here is an article that talks about the need to differentiate your company, build your online presence and engage in a conversation with your customers. All three contribute to the creation of your marketing strategy and your marketing plan. Read the full article at: http://socialbarrel.com/tips-small-business-marketing/113111/...
