This article suggests some good practices when interacting with customers on social media. This is an important topic that I have posted on several times. I especially want to emphasize that you need to keep your cool. The full article can be found at http://www.business2community.com/social-media/customer-care-7-ways-provide-stellar-customer-service-social-media-01880821#x6laoMkSFku6lh5U.99...
Search engine advertising (or search engine marketing-SEM) is the process of placing ads that show up depending on what keywords are being searched for. They appear at both the top and bottom of the search page results bracketing the organic listings. This is also called...
Here is an article with some ideas on competing with the big guys. I especially want to emphasize that you should highlight what makes you different in your marketing, and what you actually sell or do. Also, the big players can change the industry you...
I continue on describing how to use various sales channels with a discussion on search engine optimization (SEO). This is a really big topic but I will try to hit the key points. SEO is really about improving your display ranking in search engines so...
Here is a useful article describing how to offer e-commerce capability and fulfillment with service that matches or exceeds the big boys while maintaining your company’s uniqueness. https://www.entrepreneur.com/article/295945 Offer flawless service, and your customers will keep coming back. Lately, e-commerce order and fulfillment seems dominated by Goliaths. In...
I am going to start with the Using Blogs sales channel because you are reading my blog and this fact provides a great context. There are two main ways to use a blog to get more customers. The first is to use it as I do. ...
This article has some useful things to keep in mind to help you build your business. I especially like the service focus and the getting customer feedback items. I have blogged on these before and believe you cannot emphasize them enough. See the complete post at...
OK, you want to get more customers. How many do you want? This is very important for you to define. Generally you need enough to take your company to the next level. This might mean becoming profitable, or this might mean increasing profitability by a...
With this post, I am beginning a series on getting more customers. Most of my customers think that getting more customers is the answer to all of their problems. They are usually wrong in this respect because you need to get most of the other...
This article reinforces several themes I have been discussing including customer targeting and real time customer service. There are also several other good topics. http://mashable.com/2016/09/14/5-ways-social-media-changed-business/#RM6111fH8aqq...
